The Truth of Things is in the Cloud

Toyota Friend"Why should we limit computers to the lies people tell them through keyboards?" Attributed by author Steven Levy to MIT hacker Bill Gosper, this challenge now comes one step closer to closure with today's announcement of Toyota Friend: a private social network, for Toyota customers and their cars, that will be built by Toyota and salesforce.com based on Salesforce Chatter.

The concept of Toyota Friend goes beyond the simple telematics of remote diagnostics and in-car communications. Toyota Friend will be a social network, and that implies connecting people and processes based on shared interests and opportunities.