Private Clouds, Flat Earths and Unicorns

A "preference" is not a choice unless the "preferred" thing actually exists. I might "prefer" a flat earth (literally, not in the Tom Friedman sense) to this pesky, not-quite-spherical planet that requires us to have time zones: I might prefer to have the whole world doing business on one common clock, and flipping between day and night like a planet-sized coin, but that's not a feasible option.

In the same vein of confusing fantasy with reality, I've lately seen dozens of statements asserting that IT managers "prefer a private cloud." It's time to insist that a preference is only relevant when there's actually a choice to be made. The label of "private cloud" is more associated with a desire than a choice.